PLAY GROUND! ENA SPORTS.
The ENA SPORTS network design began with a question :
how can a sports channel be experienced in a new way?
We stepped back from the familiar clichés of sports graphics and centered the concept on PLAY GROUND — a space where the channel’s own sensibility can accumulate and evolve.
The ENA SPORTS network design began with a question :
how can a sports channel be experienced in a new way?
We stepped back from the familiar clichés of sports graphics and centered the concept on PLAY GROUND — a space where the channel’s own sensibility can accumulate and evolve.
PLAY GROUND is not merely a stadium, but a stage where players’ actions, spectators’ emotions,
and brand impressions overlap. We defined this stage as a structural system called the ground module and extended ENA SPORTS’ intended sensibility and experience consistently across the entire network.
and brand impressions overlap. We defined this stage as a structural system called the ground module and extended ENA SPORTS’ intended sensibility and experience consistently across the entire network.
One system, repeating brand experience
This project focuses on integrating core network elements — NEXT, RATING, MAIN ID, SUB ID, SIGN ON, and PROGRAM TITLE — into a unified visual language.
Within a viewing environment defined by brief and repeated exposure, the system is designed so that instantaneous impressions and repetition naturally reinforce the brand.
This project focuses on integrating core network elements — NEXT, RATING, MAIN ID, SUB ID, SIGN ON, and PROGRAM TITLE — into a unified visual language.
Within a viewing environment defined by brief and repeated exposure, the system is designed so that instantaneous impressions and repetition naturally reinforce the brand.
NEXT
Among the network elements, NEXT carries the highest frequency of use, serving as a key touchpoint where the channel’s impression is repeatedly built.
We designed NEXT not as a simple navigational graphic, but as a brand device that most concisely expresses the ‘PLAY GROUND’ concept.
Even within brief exposure, it enables viewers to feel the sensibility of ENA SPORTS, allowing positive impressions of the channel to accumulate over repeated encounters.
Among the network elements, NEXT carries the highest frequency of use, serving as a key touchpoint where the channel’s impression is repeatedly built.
We designed NEXT not as a simple navigational graphic, but as a brand device that most concisely expresses the ‘PLAY GROUND’ concept.
Even within brief exposure, it enables viewers to feel the sensibility of ENA SPORTS, allowing positive impressions of the channel to accumulate over repeated encounters.
네트워크 요소 중 가장 높은 활용도를 갖는 NEXT는, 채널의 인상을 반복적으로 쌓는 핵심 접점입니다.
우리는 NEXT를 단순한 안내 그래픽이 아니라, ‘PLAY GROUND’ 컨셉을 가장 함축적으로 드러내는 브랜드 장치로 설계했습니다. 짧은 노출 속에서도 시청자가 ENA SPORTS의 감각을 ‘느끼게’ 만들고, 반복될수록 채널에 대한 긍정적인 인상이 축적되도록 구성했습니다
우리는 NEXT를 단순한 안내 그래픽이 아니라, ‘PLAY GROUND’ 컨셉을 가장 함축적으로 드러내는 브랜드 장치로 설계했습니다. 짧은 노출 속에서도 시청자가 ENA SPORTS의 감각을 ‘느끼게’ 만들고, 반복될수록 채널에 대한 긍정적인 인상이 축적되도록 구성했습니다
ON-AIR GRAPHICS
The energy flow derived from the modular ground and curves is distilled into a graphic motif.
It maintains text legibility within small on-air frames while consistently conveying the dynamic identity of ENA SPORTS.
The energy flow derived from the modular ground and curves is distilled into a graphic motif.
It maintains text legibility within small on-air frames while consistently conveying the dynamic identity of ENA SPORTS.
모듈 그라운드와 곡선에서 파생된 에너지의 흐름을 그래픽 모티프로 축약해 적용했습니다.
작은 온에어 프레임에서도 문자 정보의 가독성을 유지하면서 ENA SPORTS의 역동적 인상을 일관되게 전달합니다.
작은 온에어 프레임에서도 문자 정보의 가독성을 유지하면서 ENA SPORTS의 역동적 인상을 일관되게 전달합니다.
MAIN ID
MAIN ID is the central axis where ENA SPORTS’ signature sports unfold across the ‘PLAY GROUND,’ condensing and expressing the channel’s identity.
Sports clichés are minimized, while direction centered on the ground module clearly articulates the sensibility and direction the channel aspires to.
MAIN ID is the central axis where ENA SPORTS’ signature sports unfold across the ‘PLAY GROUND,’ condensing and expressing the channel’s identity.
Sports clichés are minimized, while direction centered on the ground module clearly articulates the sensibility and direction the channel aspires to.
MAIN ID는 ENA SPORTS의 ‘PLAY GROUND’ 위에서 대표 종목들이 펼쳐지며, 채널의 정체성을 응축해 보여주는 중심축입니다. 스포츠 클리셰는 최소화하고, 그라운드 모듈을 중심으로 한 연출을 통해 채널이 지향하는 감각과 방향성을 선명하게 제시했습니다.
RATING
The ground module is designed to correspond to time, a fundamental element of sport.
By presenting the program rating while naturally signaling the moment viewing begins, it reinforces recognition and imprinting of the channel concept.
The ground module is designed to correspond to time, a fundamental element of sport.
By presenting the program rating while naturally signaling the moment viewing begins, it reinforces recognition and imprinting of the channel concept.
그라운드 모듈은 스포츠의 본질적 요소인 ‘시간’에 대응되도록 설계되었습니다.
시청 등급 고지와 함께 시청 시작의 순간을 자연스럽게 인지시키며, 채널 컨셉에 대한 인지와 각인 효과를 강화합니다.
시청 등급 고지와 함께 시청 시작의 순간을 자연스럽게 인지시키며, 채널 컨셉에 대한 인지와 각인 효과를 강화합니다.
PROGRAM TITLE
PROGRAM TITLE was designed as a text-based title template reflecting this concept.
Even in program titles where information delivery takes priority, the system’s coherence is maintained by embedding the structure of the ground module and connect lines into the typographic operation.
The connect-line belt is inspired by the stadium perimeter LED boards.
PROGRAM TITLE was designed as a text-based title template reflecting this concept.
Even in program titles where information delivery takes priority, the system’s coherence is maintained by embedding the structure of the ground module and connect lines into the typographic operation.
The connect-line belt is inspired by the stadium perimeter LED boards.
PROGRAM TITLE은 이 개념을 반영한 텍스트 기반 타이틀 템플릿으로 설계되었습니다. 정보 전달이 우선인 프로그램 타이틀에서조차 시스템의 결이 유지되도록, 그라운드 모듈과 커넥트 라인의 구조를 텍스트 운용 방식에 녹여냈습니다. 커넥트 라인 벨트는 스타디움 퍼리미터 LED 보드에서 착안했습니다.
SUB ID
SUB ID is a series identity developed around ENA SPORTS’ signature sport pairings (Athletics & Billiards, Basketball & Table Tennis).
While retaining the system established in the MAIN ID, each pairing reflects its own tempo and character, extending the channel’s visual language.
Ultimately, this reinforces the network design objective: a single system that delivers a consistent brand experience across diverse program environments.
SUB ID is a series identity developed around ENA SPORTS’ signature sport pairings (Athletics & Billiards, Basketball & Table Tennis).
While retaining the system established in the MAIN ID, each pairing reflects its own tempo and character, extending the channel’s visual language.
Ultimately, this reinforces the network design objective: a single system that delivers a consistent brand experience across diverse program environments.
SUB ID는 ENA SPORTS의 대표 종목 조합(육상&당구, 농구&탁구)을 기반으로 전개되는 시리즈 아이덴티티입니다. MAIN ID의 시스템을 유지하면서도 종목 조합이 만들어내는 템포와 성격을 반영해, 채널의 언어를 더 넓게 확장합니다. 결과적으로 이는 “하나의 시스템이 다양한 프로그램 환경에서도 흔들리지 않는 브랜드 경험을 만든다”는 네트워크 디자인의 목표를 강화합니다.
SIGN ON
SIGN ON likewise combines the connect-line belt with player objects carrying a sense of motion.
Through organically breathing movement of the connect lines, it visualizes the flow of energy.
From the very first moment of broadcast, it functions as a device that conveys the sensation of entering ENA SPORTS’ PLAY GROUND.
SIGN ON likewise combines the connect-line belt with player objects carrying a sense of motion.
Through organically breathing movement of the connect lines, it visualizes the flow of energy.
From the very first moment of broadcast, it functions as a device that conveys the sensation of entering ENA SPORTS’ PLAY GROUND.
SIGN ON 역시 커넥트 라인 벨트와 운동성을 지닌 플레이어 오브젝트의 조합으로 구성되며, 커넥트 라인이 호흡하듯 유기적으로 움직이는 모션을 통해 에너지의 흐름을 시각화합니다. 방송 시작의 순간부터 “ENA SPORTS의 PLAY GROUND로 진입한다”는 감각을 전달하는 장치입니다.
HELIX D Studio
Motion. Artwork. Creative Direction.
