HELIX D - KRA Integrated Race Title Package

OVERVIEW

Korea Racing Authority (KRA) is a government-run organization in South Korea responsible for fostering and managing the horse racing industry. Through horse racing, KRA promotes sports, entertainment, and cultural development while contributing to public welfare by reinvesting a portion of its profits back into society. In addition to managing racehorses and operating racecourses, KRA actively engages with the public through a variety of horse-related content and brand initiatives.

HELIX D created the KRA Integrated Race Title Package, a dynamic video package designed to announce the start of each race during live broadcasts. The package ensures clear and accurate recognition of key race details, including regional divisions, race numbers, horse weights, and race distances.

To develop the visual concept for this project, metaphorical elements (bars, horseshoes, reins, fabric, trophies, and basic circular shapes) were carefully selected. These elements were matched with supporting environmental components (the directional flow of curved and straight tracks, speed conveyed through segmented repetitive patterns, and the elasticity of fabric and leather). Together, these elements served as the foundation for the project’s overarching Core Statements.