SBS CHANNEL REBRANDING PROJECT 2020

We engaged in the OAP rebranding project that SBS Brand Design Team launched and worked on in celebration of the 30th anniversary of the SBS. We have created the motion & design to express unique identities. They are made utilizing the lighting space, one main concept of rebranding, and the new icon objects


MAIN CONCEPT & GRAPHIC MOTIF


COLOR SYSTEM


TYPOGRAPHY

CHANNEL DESIGN MOVIE

NEXT

TONIGHT

RATINGS

DRAMA, PROGRAM ID

END TAG

UHD IDENT

MAKING OF


SBS CHANNEL REBRANDING PROJECT 2020
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Client : SBS
Executive Producer : SBS Brand Design Team
Main Concept & Graphic Motif : SBS Brand Design Team
Create : Dong-Uk Choi & HELIX D
On Air : 2020. 4~7

works@helixd.kr


​​​​​​​HELIX D
Motion. Artwork. Creative Direction.

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