We engaged in the OAP rebranding project that SBS Brand Design Team launched and worked on in celebration of the 30th anniversary of the SBS. We have created the motive idents to express unique identities. They are made utilizing the lighting space, one main concept of rebranding, and the new icon objects

2020 SBS OAP Rebranding Movie :

SBS Channel Ident, 30th Anniversary :

SBS Rebrand Motive Ident 2020​​​​​​​
Client : SBS
Executive Producer : SBS Brand Design Team
Create : Dong-Uk Choi & HELIX D
On Air : 2020. 4


​​​​​​​HELIX D
Motion. Artwork. Creative Direction.

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